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referrals Archives - Giles Watson
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27 Nov

Posted at 00:37h in Marketing & BD, Value Service Experience by
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(Am I too early with the Xmas theme? No, I thought not!) The rules of referrals have changed a lot in recent years. Where referrals used to be reactive, informal, occasional, non-exclusive and personal, they are now  proactive, formal, strategic, exclusive, and commercial/organisational, with practices increasingly locking themselves...