It seems that most law practices now recognise the primary importance of the customer experience to their appeal and therefore emphasise service attributes on their websites. The problem is that all these claims look or sound the same. How many of these numerous claims actually work as marketing messages? ...
Marketing and business development in small practices is always a struggle. It's a time management challenge as much as anything: the burden falls predominantly on practice principals - who have to do everything else as well - so marketing and BD often suffers as being...
Does your practice marketing seem to be getting more difficult? Are you struggling to understand why your activities aren't getting the traction that they once did, or that you hoped for? The fact is that you're probably doing a lot of the right stuff, or at...
(Am I too early with the Xmas theme? No, I thought not!) The rules of referrals have changed a lot in recent years. Where referrals used to be reactive, informal, occasional, non-exclusive and personal, they are now proactive, formal, strategic, exclusive, and commercial/organisational, with practices increasingly locking themselves...