Uncategorized Archives - Page 3 of 4 - Giles Watson
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Differentiate!  Differentiate!  Differentiate! Law practices are getting the message re positioning, specialisation and differentiation, and more and more are making an effort to more clearly differentiate themselves in an increasingly crowded market. But not everyone's nailing it: here are some of the mistakes I'm seeing:   Going too broad Broad...

More and more practices are specialising and differentiating themselves in new and innovative ways. Clearly positioned practices can charge higher fees, attract clients from broader geographic areas and can engage in more focused, more cost-effective marketing activities. As I've discussed before, the legal services market in Queensland is...